Owner Adam Pauli sees potential beyond the overlanding market with custom trailers for commercial and industrial users.

A former middle-school teacher, Pauli decided to put his knowledge and skills to the test by launching Symmetry Trailers.

“I’m kind of taking my own medicine,” says Pauli. “I take my knowledge of the off-road industry, my knowledge of fabrication, and put those together and started to build these trailers,” Pauli says. “I said, ‘Let’s go ahead and jump off and make this official.’ And so I quit my teaching job and went full-time doing this.”

The company launched just before the COVID-19 outbreak. “At that point I was by myself. It was still just me, myself and I building them and running the business and I stepped off right in 2020 right as COVID hit and it was kind of a scary deal because I wasn’t sure what COVID was gonna do to the industry,” Pauli says. “It actually boosted us, I think, overall because everybody had been locked down and was looking for ways to get out.”

Symmetry has two standard overlanding models, the Nomad and the Rover. The overlanding trailers use Timbren’s independent suspension, which allows for a smoother ride, according to Pauli.

The company also makes the Bunker, which is large enough to put a four-wheeler inside. “Then when you pull your four-wheeler or your dirt bike out and there’s a Murphy bed inside that folds down. So it’s kind of a monster teardrop style,” Pauli says.

Symmetry has also manufactured custom trailers for pizza ovens and heavy-duty oilfield equipment. “We like doing all of it,” says Pauli. “Just because when you get to where you’re doing the same thing over and over again, it gets a little dull. So we love when we get to do customs and just to switch. It just makes the day interesting and it’s cool.”

The company’s growth is coming both through word-of-mouth recommendations and advertising on social media, according to Pauli. “We’re very active on Instagram, Facebook, we’re building a following on YouTube, and we’re dipping our toes in TikTok. We’ll see how that goes.”

Production was limited to making one trailer at a time until the company moved into a larger shop that allows for multiple assembly lines in May 2022. “We’ve got about 6,000 square feet at the shop we’re at right now,” Pauli says. “We can easily handle 20 to 30 trailers at a time depending on their size, like our pizza trailers, we can do 20 to 30 pretty easy. Some of our bigger oilfield models that we do, we can do two or three at a time before it starts to take up most of our shop.”

According to Pauli, Symmetry can now deliver one of its standard models to a customer in about four to six weeks. He says it’s a little harder to gauge how long it will take to make a custom trailer based on the customer’s needs.

The market is largely out-of-state. “About 80 percent of our sales are nationally outside of Wyoming,” says Pauli. “We deliver the trailers to them if they’d like us to. We’ve been out to California quite a few times. We went out to Virginia last year. So we’ve been all over the country. With Yellowstone being so close, they’ll just make a trip out of it. They’ll come up, pick their trailer up, and then go.”

Challenges: “Just handling the growth and handling the different types of jobs that we get coming in, and we’ve had some small challenges where we had to get creative with the bigger trailers,” says Pauli. “We were building very small, kind of tiny trailers before, and with taking on oilfield jobs, we had to come up with some new equipment and build some new tools to be able to handle those.”

Photos courtesy Symmetry Trailers

Opportunities: “They’re massive right now,” Pauli says. “We’ve got a lot of things coming up. The pizza trailers, they’re growing. We have other oilfield companies and then just reaching out and finding other companies that are looking for something like what we do.”

Needs: More metalworking capabilities. “There’s some equipment that we’d like to have here in the near future so we can bring even more stuff in-house,” says Pauli.

With the projections for growth, he also anticipates needing more space within two or years. “Like I said, we’re starting to take on some bigger jobs. Right now they’re kind of staggered and we’re doing a good job of managing that but if our customers needed more and all at the same time we would definitely need a bigger space,” he says.

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