Softline Brand Partners was born out of necessity after Founder Adam Blitzer developed a line of travel bags and accessories in 2010. He says, “The most difficult part of that journey was finding a manufacturer. So, I ended up starting one to fulfill my own needs to manufacture my own products and quickly realized there was a real need for a modern U.S.A factory.” Today, about 90 percent of the company’s business is to domestic firms. Once he listed a banner on the bottom of his brand webpage stating ‘If you were looking for a factory, contact me’, customers began responding. Blitzer says, “People were just happy to hear from someone with a reply. The standards of U.S. factories were so low, that if you could just respond to customers promptly and deliver product on time and with quality, you were an amazing business and amazing factory.” Other than that, the company did no marketing at all for nearly six years, and today, it just sends out a couple of email blasts a year and keeps its website informative and up to date. Word-of-mouth referrals from existing customers are the main avenue that keeps bringing new work in, to the …